AI agents for marketing agencies that watch every client account between check-ins
For agencies whose account managers cannot open 30 ad accounts every morning. Each agent has one job, reads through the official Google Ads, Meta and GA4 APIs under your agency's access, and proposes changes for a person to approve.
- Underspend and overspend caught the same day
- Negative keywords proposed from real search terms
- Tracking drops flagged before the client notices
What slips between weekly check-ins
Pacing gets checked on Mondays
A budget cap, a disapproved ad or a paused campaign burns or wastes four days before the next account review.
Search terms nobody reads
Broad match pulls in irrelevant queries, and the search terms report gets opened only when someone finds a spare hour.
QBRs assembled the night before
A quarterly review needs three months of results, the tests that ran and next-quarter ideas, all pulled together from memory.
Six agents built for agency account work
Each one runs on a major model API in accounts your agency owns, reads through official platform APIs, and drafts or proposes. Nothing changes in a client's ad account until a named person approves it.
Spend pacing agent
Each morning it compares month-to-date spend with plan for every Google Ads, Meta and LinkedIn account, and posts only the off-pace accounts to Slack with a suggested fix.
Search terms review agent
Reads the Google Ads search terms report weekly, groups irrelevant queries, and proposes negative keywords for the media buyer to accept or reject.
Tracking watch agent
Compares daily conversions and GA4 key events with their normal range, and flags sudden drops after site releases as likely tag or consent banner problems.
Access chase agent
Tracks each new client's partner access, manager links and property invites, nudges the client contact, and tells the AM what is still missing.
Scope watch agent
Counts deliverables and hours against each retainer and warns the account lead before a client crosses the line, with a draft change order ready.
QBR prep agent
Two weeks before each quarterly review, it pulls three months of results, the tests run and open tasks into an outline for the strategist.
Where these agents plug into delivery
Monthly client reports
The tracking agent's checks run before every report is drafted.
Request routing and scope
Scope watch sits on top of your request intake.
New client access
The access chase agent picks up where onboarding leaves off.
Content and campaign agents
Agents for copy, briefs and campaign planning.
An agent for your own process
Custom builds for a service only your agency sells.
Quarterly business reviews
Wins, misses and test results gathered into a review outline your strategist finishes.
Agents that will not embarrass you in a client's account
No changes without a named approver
Agents propose budget, bid and negative keyword changes. A media buyer applies or approves them, and the log records who.
Official APIs and their rate limits
Agents use the Google Ads API with your developer token and Meta's Marketing API through your app, inside their limits. No browser bots on client accounts.
One client per run
Each run loads a single client's data and notes, so nothing from one brand turns up in another brand's recommendations.
Kept current as platforms shift
Google and Meta retire API versions and rename metrics. We update the agents monthly, in code and accounts your agency holds.
“He got me 9 sales in my first 7 days of launching our campaign, which exceeded my expectations!”
Common questions
What are AI agents for marketing agencies?
Single-job agents that watch accounts and do groundwork: checking pacing, reviewing search terms, catching tracking drops, chasing client access, tracking scope and preparing QBR outlines. People make the changes and talk to clients.
Will an agent change bids or budgets on its own?
Not by default. It proposes, and a media buyer applies the change. You can later allow narrow actions, like adding approved negatives, once its suggestions have proven reliable.
Is this allowed under Google Ads and Meta terms?
Automated access through the official APIs is what those APIs are for. Google Ads API use needs a developer token and Meta needs an app with the right permissions, both set up under your agency.
How does the tracking agent tell a real drop from a broken tag?
It compares platform conversions with GA4, checks whether sessions fell too, and looks for a site release or consent change on that date. It flags likely causes; a person confirms.
Can agents write ad copy?
They draft variations from each client's brand notes and flag claims that need substantiation or endorsement disclosure. Writers edit before anything is uploaded.
Do agents replace our Looker Studio or AgencyAnalytics dashboards?
No. They read the same platform data your dashboards use and post findings where your team works. The dashboards stay as they are.
Pick the check your agency keeps skipping
Take the 2-minute AI audit to see which agent would cover the most accounts first.
- Choose the check your team skips
Usually pacing or search terms. We count how many accounts actually get reviewed in a normal week.
- Set thresholds per client
Acceptable pacing variance, CPA ranges and protected brand terms, written with each account's media buyer.
- Propose only, on a few accounts
The agent posts recommendations and a person makes every change inside the ad platform.
- Widen the roster, tune each month
More accounts join, and every month we adjust thresholds and absorb platform API changes.